'All Natural' False Advertising Claims' Legal Evolution — Part 2
Supermarket NewsOctober 1, 2012
Zelle Hofmann partner Christopher Micheletti wrote an article titled, "'All Natural' False Advertising Claims' Legal Evolution — Part 2,” for Supermarket News' Refresh blog.
With the slew of recent false advertising claims filed in California federal court challenging the use of “All Natural” on food labeling, it was only a matter of time before judges started deciding related legal issues and providing guidance on dos, don’ts and maybes.
In a recent blog post, Chris reviewed Hairston v. South Beach Beverage Co., in which the court dismissed the plaintiff’s challenge to the use of “All Natural” on SoBe's Lifewater product, a no-calorie, vitamin-enhanced flavored water drink. Here, he reviews the recently-decided Astiana v. Dreyer's Grand Ice Cream, which also involved “All Natural” claims, but which produced the opposite result.
To read the article in full, please click here.
